About Us

Welcome to WhatMamaKnits — where simple, stylish, beginner-friendly knitting patterns are made for the whole family and home.

We design patterns that are fun to make, easy to follow, and rooted in a love of fashion, colour and creativity. With a BA (Hons) in Fashion and over 20 years’ experience working in buying offices and teaching the next generation of fashion students, our approach blends industry expertise with an accessible, modern aesthetic.

Conscious Crafting

We believe in making thoughtfully. Our patterns are created with an awareness of consumption and its impact, encouraging sustainable choices wherever practical — from fibre selection to making the most of what you already have. At home, we operate a simple one-in, one-out system: if something new comes in, something else is donated or sold. It keeps our wardrobes intentional and our creativity flowing.

What We Make

  • Beginner-friendly knitting patterns
  • Occasional crochet pieces
  • Family-friendly designs
  • Fashion-led makes with styling in mind

Based in London, UK, we’re open to commissions and custom ideas. Our work has been featured in magazines, and we love collaborating with makers, brands and fellow creatives.

Whether you’re picking up your needles for the first time or returning to a beloved craft, we’re here to help you make something you’ll truly love.

We also run educational classes on sustainable making and consumption, as well as how to knit, sew and crochet

from Saskia Cole

We create beginner friendly knitting patterns for all the family. With fashion expertise and a sustainable mindset, we design fun, accessible makes from London UK, Magazine- featured and open to commissions, we celebrate thoughtful, stylish crafting.

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